Active & Connected
Chalre Associates is active in
promoting the industries and companies we serve. Examples of
these activities are below.
"WE PROMOTE OUR CLIENTS' BUSINESSES
+ 632 822 4129
of Chalre Associates are well known in their industries of focus
throughout the region of South East Asia. Their editorials and
interviews have been published by international media organizations
throughout the world. For an exhaustive listing of their
articles and speeches, go to the Publications
section of the Chalre Associates website.
Asia CEO Forum is the largest regular business event
in Philippines and considered one of the most important in Southeast Asia.
The forum is organized by Chalre Associates for the spreading of ideas that help executive managers active in the region.
Awards is the largest business awards events in Philippines
with major sponsors like American Express, PLDT Alpha
Enterprise, Ford, Accenture, Teleperformance, KPMG, Jones Lang
LaSalle, NorthgateArinso and others.
CEO Awards highlights business achievement in Philippines and
promotes the nation as a premier business destination.
Publication: Manila Times
Promoting the Better Side of Philippines
You will learn to appreciate your country more
when you experience working abroad.
This was what former overseas Filipino worker Rebecca Bustamante realized
when she came back to the Philippines with her family after more than 10
years of living abroad. And this was also one of the reasons why she and her
Canadian husband, Richard Mills, put up Asia CEO Forum, the largest business
forum in the Philippines that aims to promote the country as a viable
been abroad for many years and I used to hear a lot of negative things about
Filipinos,” Bustamante said. “I wanted to do something to tell them the
positive side of the Philippines.”
Bustamante became president of the Asia CEO Forum. When she and her husband
first set up Asia CEO Forum in 2009, they wanted it to be more than just a
regular business forum. Their vision was to invite expatriate-CEOs of
multinational firms doing business in the Philippines so that they could
share their experiences on doing business in the country. They posted the
forums in their website and in YouTube hoping to spread the good news about
the Philippines as a premier business destination in Asia.
The first speaker that she invited was from American insurance company AIG.
It turned out to be one of the most difficult times for the speaker because
it was at that time that news about the problems of several large financial
institutions surfaced, among them AIG.
“It was Duncan Webb who was our speaker and we asked him if he would still
want to push through as speaker for the Asia CEO Forum because of what
happened, and he still bravely faced the crowd,” Bustamante said.
When news came out that the regional head of AIG would come out in the
forum, everybody wanted to hear what he had to say. The result was a very
successful first forum, attended by CEOs from the different industries like
mining, BPOs, engineering and manufacturing, among others.
“We had a full house of about 120 top executives who attended the forum,”
The first year saw the Asia CEO Forum being held monthly at the Tower Club
in Makati. As the number of attendees grew, Bustamante said that they had to
find a bigger location and transferred to the nearby Dusit Hotel.
The forum is now being held regularly at the Alphaland Tower to accommodate
an expanding number of attendees.
Bustamante said that they were able to get a large following because their
main business, executive headhunting, enables them to tap into their own
network and expand through other industries along the way. Today, their
roster of speakers and attendees cut across all the major industries in the
The positive response and their rapid growth also led them to eventually put
up Asia CEO Awards.
“Our mission was to promote the Philippines as a premier business
destination in Asia and to recognize the Filipino achievers. So along with
some friends, we started organizing the very first annual awards in 2010,”
Their first awards event, held at the Dusit Hotel, drew a crowd of about
350, while the second, held at the Marriott Hotel at the Resorts World in
2011, drew in 600 attendees. This year, they are expecting 1,500 guests to
the 3rd Asia CEO Awards, which will be held at the Performing Arts Theater
of the Resorts World on November 8. Bustamante promises the awards night to
be the biggest and grandest to date.
The awards, while initiated mostly by Bustamante and Mills, is actually a
group collaboration of representatives from the American, Canadian, Japanese
and Korean Chambers of Commerce and three Filipinos, including economist Dr.
Bernard Villegas, Francis Estrada from the Asian Institute of Management and
Architect Jun Palafox, who is a past president of the Management Association
of the Philippines.
Bustamante said that this year, they have increased the categories from
seven to ten, including Top Employer of the Year, Executive Leadership Team
of the Year and the Global Filipino.
With all these developments, Bustamante couldn’t be happier.
“I’m glad perceptions have now changed and we are now seen as one of the
rising stars in Asia,” she said .
the article above
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& Management Consulting:
Associates provides its Executive Search & Management
Consulting services throughout the Asia Pacific region. We are
proactive and well known in our sectors of focus. Regional
Managers use us to help bridge the gap between local environments and
the world-class requirements of multinational corporations.